This post was brought to you by My Mixify. All opinions are mine.
Friday, August 7th, the Mixify Tour came to Dallas, Texas! The event, which was held at the Klyde Warren Park, had over 150 teens participating in the fun that is part of a series of events held around the country. There were fun activities, demonstrations, tips and tools, music, and giveaways. The main purpose of this event was to help educate teens about the importance of balancing what they eat and drink and what they do.
“Dallas parents and their teens are busier than ever before, and finding balance—especially when it comes to diet and exercise—can be a challenge. That’s why we’re proud to step up and do our part to help support them in a new and unique way with this groundbreaking joint effort from America’s leading beverage companies,” said Susan Neely, American Beverage Association (ABA) president and CEO. “Mixify encourages teens to be thoughtful about the calories they’re consuming—including from beverages—and to be active. We know moms work to achieve this for their families every day and we’re taking this message on the road as one way to provide support for their efforts.”
Mixify is is the first event of its kind. This is a multi-year, national program launched last September by the American Beverage Association, The Coca-Cola Company, Dr. Pepper Snapple Group, and Pepsico to engage teens through the communications channels they use every day in ways that fit easily into their lives. The program was developed with input from moms and teens and is focused on supporting the efforts of parents to educate their teens about balance in authentic, interesting, and engaging ways.
The most awesome part of the Mixify Tour is the 25 foot food truck that was re-purposed into a traveling balance billboard. The truck is the center of the event, providing activities to demonstrate the importance of balance: "eat, drink, & do." Experts such as fitness instructors were on hand to answer questions about balance, group fitness classes, music, and other ways for teens to share their balance mixes through social media.